Löyly Sauna
Löyly is the very heartbeat of the sauna experience. It is about the relaxation you feel when the water hits the rocks, creating steam. It is a feeling, a moment, an experience. I wanted this branding to replicate the feeling of löyly. This sauna is located in Helsinki and brings in lots of visitors from around the world. It is many people's introduction to the concept of löyly. I wanted this branding to replicate the feeling of being in a sauna and feeling all your
worries melt away.